Managing a website or blog can be stressful if you’re not a full-time designer and programmer. But don’t fret if you are looking to add content to your site. Programs are available that make it fairly easy to add text, pictures, videos and other features. Utilize one of those programs and keep the following five tips in mind, and you’ll be on your way to web success.
1. Consider your audience
It’s easy to get caught up in content and tools that capture your interest and completely forget about your audience. Before you add any content to your site, think about what the content will accomplish. Will it capture your intended audiences’ attention? Will it help you meet your goals? If the answer to these questions is “no”, then don’t add the content, no matter how exciting you find it to be. Otherwise, your visitors will leave your site and take their credit cards elsewhere.
2. Give credit where credit is due
It’s perfectly ok to share content created by someone else as long as you do it legally. Copyright laws apply to the Web, so you need to be sure that you have permission to republish the content. Once you receive permission, remember to also give appropriate attribution on your site.
Keep in mind that you don’t want to crowd your site with unoriginal content. Only add others’ content if it truly adds value to your site and it something that will attract visitors.
3. Re-size and re-test
The last thing your visitors want to do is wait for your site to load. Be mindful of this when you add web content. Keep data small to ensure that your site loads within a reasonable amount of time.
And once you’ve added the content, test, test and test again. When testing, look for the following: load time, placement (does it align properly, is it noticeable), does it work (if it is audio or video, be sure to play it all the way through).
4. Tag it
Take advantage of SEO (search engine optimization) tools and tag your content. This will help get your website catalogued with search engines so that it appears in appropriate search results. Many blogging platforms, like WordPress, allow you to tag your pictures and videos as well as the overall post.
5. Keep it fresh
Websites shouldn’t be stale. The content on the sites need to be updated regularly to keep visitors coming back. Make a design calendar for you to follow. When creating your calendar, keep in mind the text, pictures, video, audio and any other elements you would like to include. Other elements may include calendars, maps, product reviews, tutorials, news and even monthly newsletters.
When adding new content, take a moment to review your entire site. Be sure to remove any content that has become unimportant or irrelevant. Taking the time to do this will also ensure that you’re not duplicating your effort by adding content that already exists.