Web Analytics Can Be An Idea Generator For Social Media Posts
Here is an example of web analytics serving as the inspiration for a successful social media post. In reviewing the most viewed dresses on the site of designer Mac Duggal, it jumped out that the dress getting the most page views is the one pictured to the right. Based on this tidbit of information, the site's Community Manager created a post featuring this photo to the firm's Facebook fan page.
The Facebook post produced over 300 "likes" and 16 "shares" within a day of being uploaded.
Not everyone is forunate enough to have proprietary photography of a gorgeous model in a stunning dress that shows off a lot of leg. However, anyone that is stuck for an idea for their next post should consider reviewing their web analytics.
What are the topics on the webpages:
- getting the most clicks from visitors
- have the longest viewing time, or
- the lowest exit rate.
Conclusion
Your website's visitors provide a great source of information on the content they find most engaging. Utilizing the data in Web analytics can be a great source of ideas for social media posts.
For information on how to review web analytics for posting ideas, check out Mining Google Analytics For New Post Ideas.
Internet Marketing Remarks provides tips on SEO, PPC and other topics related to Internet marketing. Author Randy Pickard is a pioneer in Internet marketing and has been optimizing websites to rank well in search engines since 1996. He is also an avid bicycle rider who attempts to ride 200 outdoor miles per week, Chicago weather permitting.
That's right Randy. That is
That's right Randy. That is what I have been into lately. I can easily pick up nice ideas and gather them up for social media posting later.
Hi Randy, I definitely agree
Hi Randy,
I definitely agree to that. That's a one great idea. Thanks for sharing.
-Steven M
Hi Randy, that seems to be a
Hi Randy,
that seems to be a very interesting technique and many website owners and bloggers probably don't use it the way you described. Thanks for sharing this!
So true social media plays
So true social media plays such a huge role in marketing today. If you can establish a following social media, you give a wider spectrum a chance to see your product
Social media is one of the
Social media is one of the best place for advertising. I like this, "have the longest viewing time" actually another blogger his strategy is putting sexy girls in his site so people will stay for a while and read his article. It works for him though. :)