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Should Google Extend Their Brand to Include Home Entertainment Systems?

Google is developing a home-entertainment system, according to a report by the Wall Street Journal. The device will "stream music wirelessly throughout the home" and will be branded with the Google name.

While it may be premature to jump to conclusions about Google's intentions for home entertainment systems, I am extremely skeptical about the likelihood of success for this venture. It is a brand extension that seems to be too far from Google's core set of competencies. The consumer electronics business is notoriously challenging. Heck, even Sony is struggling.

The effort required to gain acceptance into consumer electronics distribution channels with a limited product line is expensive and difficult. The amount of management time required to oversee the launch could be a huge distraction from enhancing the core base of Google's highly profitable services.

For reference, Road Tickle, has compiled a list of notable failed brand extensions.

If my prediction turns out to be wrong and Google can make a success out of a brand extention into the home entertainment business, it is unlikely that it will be due to hardware sales. The potential for profits is from music and app purchases. A fully integrated home-entertainment system that can be managed from a set top, desktop, tablet or smartphone and pushed to multiple devices might ramp up Google's music sales. However, it seems to me that Google would be much smarter to focus on the delivery of content and programming aspects of this opportunity. They should leave the challenging hardware business to others with established distribution models. 

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Google Seems to Pursue Anything That Brings in Money


As a search provider, it's amazing to see how wide Google has spread its web.

How can they be successful with what seems like a mission to pursue anything that brings in a lot of money?

Maybe I am missing something...

Google's mission is to organize the world's information so how does home entertainment fit into that?

Have they changed their mission to more of a mobile company?

All these moves just don't seem in line with their original mission.

thanks for posting.

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Internet Marketing Remarks provides tips on SEO, PPC and other topics related to Internet marketing. Author Randy Pickard is a pioneer in Internet marketing and has been optimizing websites to rank well in search engines since 1996, and is the Marketing Director for fashion designer Mac Duggal. He is also an avid bicycle rider who attempts to ride 200 outdoor miles per week, Chicago weather permitting.

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