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Blog Subject Titles Should Seduce -- Web Page Titles Inform

Are you reading this post due to your attention being captured by the word "seduce"? Regardless of whether the insertion of a provocative word into the subject line caught your attention, it is illustrative of the importance of writing a catchy title to a blog post. Further, the probability is good that you found this blog article via a source other than a search engine. A blog post typically receives less than half of its traffic from search engines (although exceptions to this rule of thumb are common). On the other hand, a web page typically receives over half of its landing page traffic from search engines.

Determining how viewers are most likely to be attracted to a content page is an important issue in crafting a title. If most of the visitors are likely to be attracted from social media, other blogs, RSS feeds and e-mails, a catchy title is required to break through the clutter and attract clicks. A lesson taught to me 30 years ago still holds true, although it can be updated a bit. The advice was that if you had writer's block in coming up with a subject line, go buy a copy of Cosmopolitan Magazine for examples of how to write an attention grabbing headline in five words or less. Following that advice today simply requires a click thru to

If most of the landing page traffic is likely to come from searches, then the title should feature keywords at the front of the title tag, providing a signal that informs the search engines about the subject of the content.

It certainly is not mandatory to stick informative keywords at the front of a title tag in order to rank well on search engines, however, it helps. It is generally agreed by leading search engine experts that keywords in the title tag is the most important on page ranking factor. There is quite a bit of disagreement as to whether keywords simply have to been in the title tag, or if they should be at the front of the tag. My opinion is that they should be at the front of the tag to provide the greatest SEO benefit. However, external links to content are an even more important ranking factor than keywords in the title, so it is not mandatory to put keywords at the front of the title tag to rank well. Don't let SEO considerations trump good headline writing. As an example, the results for a search on "blogging for profit" illustrates that keywords at the front of a title tag are helpful but not mandatory in ranking well for a highly competitive term.


While seductive subject lines are critical for blog content to be widely read, and informative keywords in titles lead to better search engine rankings, the best of all worlds is a an interesting title with informative key words at the front. In searching for a good reference on title tags, this article jumped to the fore. It captures attention, has the keywords at the front of the tag and as a bonus is an informative article. "Title tags: 8 tips for the perfect title tag - The Web Usability Blog"

I would very interested in gaining more data from blog publishers about this topic.  Have you seen a jump in search engine traffic from posts with keywords at the front of a the article subject line? Please contact me directly or add a comment below. Regards, Randy.


Cosmo As Inspirational Reading?

I like the Cosmo tip. At first I thought it was amusing, but then upon visiting their site, it really did inspire me in coming up with a headline that communicates in 5 words.


I found this advice to be eye opening. I am going review some of my webpage titles for opportunities to better optimize them by getting keywords up to the front of the titles


Internet Marketing Remarks provides tips on SEO, PPC and other topics related to Internet marketing. Author Randy Pickard is a pioneer in Internet marketing and has been optimizing websites to rank well in search engines since 1996, and is the Marketing Director for fashion designer Mac Duggal. He is also an avid bicycle rider who attempts to ride 200 outdoor miles per week, Chicago weather permitting.

Randy Pickard head shot