Your Essay Methodology

Part of the process is thinking that through just because you’re looking at you know minors under the ocean and all of that and the tools they use and that kind of stuff that doesn’t mean that that came easily to you just because you can say it now and I want to make this point for those of you who are still in your heads about everything that’s a natural part of the process if you’re easy it wouldn’t be grad school it you have ideas that are new ideas that are forming and forming and forming that’s part of the process keep digging keep reading it will happen you will get there and you will be able to explain your research very very clearly but make sure that you just go through the whole process don’t bypass it okay. Find out more about methodology and how to use it at Edusson.

 Now let’s talk about methodology your committee is going to want to know why you chose to look at the problem in the way you chose to look at the problem that’s important because there are lots of ways to look at a problem there are lots of ways to look at a problem there’s not one way to look at a problem okay so is it important then for you to say when you’re reading these journal articles in your literature review you’re not just reading them for content I’m you are reading for content you’re looking at the results and so forth you’re also looking at the methodology they use to get to that result because it will inform your decision-making a lot in the process now a lot of a lot of you only use quantitative methodologies what information is method capture what information presented is in this way is important to my study why is the information I use an article on hay bale feeders quite a bit when I work with animal science students it’s very simple article in terms of like the study that they use they said ok forage loss the problem stated is forage loss is one of the most important like losses a farmer can have in terms of inputs outputs economically.

So how do they reduce loss for cattle forage in hay bale feeders so what I’m talking about is those round things you always see they put the big round bales in that and the cows eat it and that way it doesn’t go to waste ok so what they were looking at is how much waste does the design of the feeder make a difference do aggressive cows get to it does the design allow for aggressive cows versus non aggressive cows right and what they did is there were studies that were done before but they would tweak them they tweak the methodology they said what this person did what this these guys did is great they really looked at forage loss and that was really good but nobody’s looked at the design of the bale feeder in terms of the aggressive non aggressive cows getting enough forage.

Novelty in Your Research

In research every place you work the subject expands ahead of you why because we we kind of make it up as we go along it’s purely a sort of invention of our own eyes a bit more like mathematics so the fact that you have explored a very very minut corner of the snowflake and it’s brand new is not really inherently interesting to other people does that make sense right so if if novelty just is not in its own light it’s not useful what is you have to have some element of utility right you want to convey through your paper a reusable idea that will be of some use to your audience so I do recommend to you this paper by Fred Brooks called the computer scientists this tool Smith he’s the guy who wrote the mythical man-month and that’s his most famous book but he also gave this Allen Newell lecture if you just typed this title into Google or Bing you’ll find it very quickly and the first part of the paper is really interesting because it’s um it it’s almost poetic actually his visa and interesting computer scientist he writes in very nice style and he says by InDesign read computer science in contrast with science.Find out more on Edusson.

Novelty in itself has no merit if we recognize our artifacts that is things we build as tools then we test them by their utility and costs not by their novelty that make sense is really important because when somebody reads your paper they are not going to be looking just the novelty consciously unconsciously they’re going to the you looking for utility for it goes on to say if we perceive our role of light we see more clearly the proper criterion for success a tool maker succeeds as the users of his tool succeeds right succeed so you’re giving something is going to be useful to them I like this however shining the blade have a jewel the hilt however wonderful the Wiswall system its merit is tested by its utility in cutting that’s right its usefulness to its users that’s a good good piece of wood a sort of sanity check.

When you read your paper now so go back to this thing about an idea like the fundamental thing I think you’re trying to do in a research paper is to take one idea and to transfer it from your head to what what’s your neck Dennis to transfer it from my head into Dennis’s head so it’s like it’s like a virus I’m trying to infect his wetware with a new virus that is the idea that’s in my head right because gonna be so persuasive so exciting so interesting that Dennis will be unable to think of anything else for the rest of the day right and then he’ll tell his friends and soon it’ll be all over the planet that’s how to have impact right so I put Mozart on the screen because he’s my quintessential example of somebody who did this really well.

How to Write the Conclusion of an Essay

Step 1: Transition from last body paragraph

Write a transition sentence from the last body paragraph that brings the reader back to your original argument.

Step 2: Restate thesis

Restate your thesis in a slightly different way by showing how the main points of your essay either prove or disprove your thesis statement.


Be careful not to introduce any new arguments in your conclusion.

Step 3: Synthesize main points

Synthesize or transform your main points by showing how they relate to each other in a larger context. Go for the big picture!

Step 4: Avoid summarizing

Avoid simply summarizing your essay or assuming the reader has made all the connections. Be blatant and clear in your explanations.

Step 5: Be confident

Be confident in your ideas and don’t undercut yourself or think you need to apologize for any mistakes in your theory.


Remember, the reader only knows as much as you tell them in the essay: you are in control of the argument.

Step 6: Finish with a quote

Finish with a quote or restatement from your introduction or the body of your essay. Feel confident that you now know how to write a convincing conclusion!

Seven Steps Needed For Putting Plagiarism Checker Into Action

As the beginning which is the important one because at the end of the exam you can look back and see if you really clearly did it or not if you didn’t it’s a little late to make any major changes but you might be able to make some small changes to correct yourself in any case this is something really important it’s worth % of your grade for this part of the exam.

So make sure you’ve answered the question correctly next we’re looking for spell so this is an easy one probably the first thing you’re gonna think of but did you really look for spelling mistakes everyone makes them if you make one or two that’s not a problem but you’ve got to be careful not to make any more than that it’s worth going back through your work a few times to check look for any common mistakes anything that you find yourself frequently making and please.

Try and correct them before it’s too late next you’re going to be looking for grammar mistakes so this might be a little harder to find but if you’ve been practicing your grammar before the exam you might want to look back your writing and figure out were there any mistakes you often made and could you change them it’s not too late kind of related to that is punctuation grammar we’re gonna put into your tenses your word order and so forth punctuation I mean did you get the commas and periods in the right places that’s really really important what about starting a new.

sentence at the right time did you capitalize that this is some basic stuff but it’s worth checking especially when you’re doing your practice MELTS exams check this get someone to look at it for you and if you’re making mistakes fix it and then when you go into the final act the your real MELTS exam you can check this next you’re going to want to make sure there’s a variety of sentence structures well what do we mean by that I mean that the different.

Should You Pay to Play On Facebook Via Promoted Posts?

Should You Pay to Play On Facebook Via Promoted Posts?

In order to force incent businesses to spend more advertising dollars with Facebook, the social media juggernaut is now offering an opportunity to sponsor posts inserted into users newsfeeds.

In the last couple of months, Facebook page owners have noticed that their accounts are getting fewer views than they used to. Although Facebook claims that it was simply coincidental, this drop in traffic coincided with the introduction of “promoted posts” through which brands can pay to push their content out to more news feeds than they would normally reach. Facebook indicates that unsponsored messages only reach about 15% of an account’s fans.  For an account to reach more than just 15% of  their Facebook fans via a post, they have pay to sponsor it.

Facebook’s money grab via promoted posts has infuriated some users, while others simply consider it a smart move by a publicly traded company to monetize the activity of their user base.

However, promoted posts are more than simply a tax that Facebook is imposing upon business customers. They provide a very viable marketing opportunity to expand reach via Facebook. Using promoted posts to expand reach is a reasonably priced online marketing vehicle. Shown below is the cost to promote a post for prom dress designer Mac Duggal. Spending $30 to reach their 14,400 fans with posts on a regular basis does not seem likely to payout. However, spending $100 – $1,000 to reach new potential customers might be worthwhile on an occasional basis. The cost per thousand (CPM) impressions of under $4 compares very favorably with other online advertising opportunities..

Facebook Promoted Post Cost

A key difference between Promoted Posts and other Facebook advertising opportunities is that they are inserted directly into the prime position in the viewers newsfeed. Thus, they capture attention from Facebook users. They are well-written by professional marketers or best essay writersTheir prime position avoids the problems of banner blindness that bedevils most other types of Facebook advertising.

Testing Promoted Posts

My recommendation in regard to testing promoted posts is to do so sooner rather than later. It seems highly likely that a wear out factor will soon come in to play as Facebook users get bombarded with an increasing number of sponsored posts as this new vehicle finds its way into marketer’s budgets.

Any test of promoted posts should be closely monitored, as the impact seems likely to decline rather quickly after the 3rd to 6th exposure by any viewer. Also, it seems likely that promoted posts should be given some room to breathe. A frequency of once or twice a week may turn out to be about optimum.

While paying to reach new prospects on an occasional basis seems like it may be an efficient media buy, I am skeptical about a daily program of paying to promote posts to fans that previously could be reached for free. It seems likely that overuse of promoted post will be challenging to pay-out.

Do not be surprised if the cost structure of Facebook’s promoted posts undergo changes in the future. The fees they are charging an organization to reach it’s own fans seems exorbitant (this post by Dangerous Minds works out the math). My guess is that the fees to reach your account’s fans may be reduced in the future.

On the other hand, the fees to extend the reach of posts by inserting them into the news feeds of the friends of “fans” seems like the type of interruption marketing that may be quite effective, although likely to be despised by users.

In order to avoid too great a backlash from users, Facebook would probably be wise to keep the prices of posts “promoted” to friends of fans high enough so that they do not become overly commonplace and annoying. Keeping prices high to maintain scarcity may also be a good tactic to maximize revenue.


It is becoming obvious that for publicly traded social media companies like Facebook, monetizing traffic trumps providing a great user experience. Paying for placement is becoming the new norm. While it may require holding your nose to run a test of paying to reach your Facebook fans and their friends, it is probably something that social media marketers’ should consider

It may be a good idea to start testing sooner rather than later whether paying to play is productive. As the funding to pay for sponsored posts makes it into ever more marketers’ budgets, the impact of using this vehicle is likely to decline.

Confusing Correlation With Causation in SEO

Confusing Correlation With Causation in SEO

I am flabbergasted at how frequently I come across either really bad SEO advice or wild conjectures with no supporting results to back up the claims. However, given the secrecy behind the search engine algorithms and the time consuming nature of conducting rigorous testing of SEO tactics, it is understandable that correlation often becomes confused with causation.

Here is an example from this weekend demonstrating how easy it is to jump to a conclusion based on a correlation that may or may not be supported by causation. On Friday, I created a Twitter profile and account for a site that sells plastic shopping baskets at Over the weekend, the shopping basket website linked to from this new account moved from the second to first page on Google for the term “shopping baskets”. Thus, an easy conclusion to reach is that creating a Twitter profile led to the jump on Google. However, as tempting as it is too think I came up with an “ah-ha”, this experiment needs to be repeated numerous times before any conclusion can be reached.

Assigning causation to any single factor in a change in search engine rankings is likely to be wrong because: a) it is seldom possible to come up with a clean test isolating only one factor influencing results, and b) the search engine algorithms are tweaked almost daily, so a change in rankings may have nothing to do with any sort of measurable activity, a secret change in the algorithm may be solely responsible.

Testing the impact of a single tactic on search engine rankings can provide interesting results, but the results are unlikely to be definitive. Link diversity is widely assumed to be an important factor in the ranking algorithms. Thus. a test of any single tactic typically will lead to an unnatural link profile and the test results may not be replicable in the “wild”. Also, with Google measuring 200 factors, any attempt to test a single factor may be muddied by other influences that were not being controlled.

I am not discounting SEO testing. However for the testing to be valid it should probably be conducted on a number of sites and the results measured over a period of more than 30 days. Leading with that caveat, I still recommend reading Alex Whalley’s test of article marketing and the SEOptimise test of attempting to rank a new domain with just Facebook and Twitter. Due to both these tests being conducted on single sites, it is impossible to know what outside factors may be influencing or polluting the results. But they are interesting tests, and neither author is making any wild unsubstantiated claims based on their results.


When it comes to SEO advice be very skeptical of claims that are not supported by actual results. And even if there is supporting evidence, question if causation has really been proved or is it simply correlation.

Adding Content Provides SEO Benefits

Adding Content Provides SEO Benefits

Two websites that I edit have both recently benefited from the addition of new content. While it cannot be determined from a sample size of two whether the search engine bump is due to having additional content pages on the site or if it is due to visitors being more engaged and Google rewarding the improved metrics, the net result is that the addition of new content pages led to positive search engine results.

The two sites are Coursemarking and CourseMarking had obtained the top position for the term “course marking” within a few weeks of launch. However, little work had been done on the site over the last few months, and it recently fell to second for the term “course marking”. It may have been a victim of the change to the algorithm that Matt Cutts announced that will reduce the value of domain names that exactly match a search term.

Last week, we doubled the number of products offered by CourseMarking, which significantly increased the number of pages on the site. Page views per visitor and time on site both increased and the bounce rate decreased. Within less than a week, the result was a return to the top spot on Google for the term “course marking”. There was little else occurring that can be identified as being likely to have improved the search engine ranking for this site, so the evidence seems to point to the additional content leading to the change in Google rank.

While the changes to were made primarily with a focus on increasing sales by expanding the product line, the changes to ShoppingBasketsPlus were largely driven by search engine considerations. We added new webpages intended to bring additional traffic to the site from visitors searching for shopping baskets by color. Thus, we created a new page for every basket color we offer, An example of one of these pages is Black Shopping Baskets. Not only have these new pages worked to bring in additional traffic and sales, they recently led to an order from an agency for a massive corporation that needed baskets of a specific color (sadly, I have not been able top obtain authorization to mention the corporation’s name).

Another product addition to ShoppingBasketsPlus that was largely made to increase the size of the site and add unique content has led to an unexpected bump in sales. Traditionally, a  set of shopping baskets includes 12 baskets, a metal stand and a header sign. Well, due to height of the stand, it is feasible to fit four extra shopping baskets into the box. Thus, we created “Extra Value Sets” with four additional baskets in order to be able to offer more webpages on the site with unique content. Much to our surprise, the extra value sets have turned out to be a good selling item, generating about 1/4 as many orders as the traditional 12 baskets sets. So a product additional that was created largely for a search engine benefit has led to a nice (and unexpected)  increase in average dollars per sale


In these two examples, adding additional content to the site has produced search engine benefits. As caveats, these are both small sites in categories that are not fiercely competitive. It is also likely noteworthy that the new content was unique and led to increased visitor engagement with the site in regard to page views and time on the site. However, regardless on the size of a website and the competitiveness of the category, adding unique new content to a site is likely to be a good SEO tactic

5 Important Things When Adding Web Content

5 Important Things When Adding Web Content

Managing a website or blog can be stressful if you’re not a full-time designer and programmer. But don’t fret if you are looking to add content to your site. Programs are available that make it fairly easy to add text, pictures, videos and other features. Utilize one of those programs and keep the following five tips in mind, and you’ll be on your way to web success.

1. Consider your audience
It’s easy to get caught up in content and tools that capture your interest and completely forget about your audience. Before you add any content to your site, think about what the content will accomplish. Will it capture your intended audiences’ attention? Will it help you meet your goals? If the answer to these questions is “no”, then don’t add the content, no matter how exciting you find it to be. Otherwise, your visitors will leave your site and take their credit cards elsewhere.
2.. Give credit where credit is due
It’s perfectly ok to share content created by someone else as long as you do it legally. Copyright laws apply to the Web, so you need to be sure that you have permission to republish the content. Once you receive permission, remember to also give appropriate attribution on your site.
Keep in mind that you don’t want to crowd your site with unoriginal content. Only add others’ content if it truly adds value to your site and it something that will attract visitors.
3. Re-size and re-test
The last thing your visitors want to do is wait for your site to load. Be mindful of this when you add web content. Keep data small to ensure that your site loads within a reasonable amount of time.
And once you’ve added the content, test, test and test again. When testing, look for the following: load time, placement (does it align properly, is it noticeable), does it work (if it is audio or video, be sure to play it all the way through).
4. Tag it
Take advantage of SEO (search engine optimization) tools and tag your content. This will help get your website catalogued with search engines so that it appears in appropriate search results. Many blogging platforms, like WordPress, allow you to tag your pictures and videos as well as the overall post.
5. Keep it fresh
Websites shouldn’t be stale. The content on the sites need to be updated regularly to keep visitors coming back. Make a design calendar for you to follow. When creating your calendar, keep in mind the text, pictures, video, audio and any other elements you would like to include. Other elements may include calendars, maps, product reviews, tutorials, news and even monthly newsletters.
When adding new content, take a moment to review your entire site. Be sure to remove any content that has become unimportant or irrelevant. Taking the time to do this will also ensure that you’re not duplicating your effort by adding content that already exists.

Will There Ever Be A Social Media Privacy Backlash?

Will There Ever Be A Social Media Privacy Backlash?

In asking twenty-somethings about online privacy, it’s pretty typical to get a response along the lines of “what privacy. Young adults that are active social media consumers and creators are so used to their information being widely distributed that they often express a lack of concern about their privacy, because they take it for granted that they don’t have any.

I have also taken a similarly blithe attitude towards my own online privacy. As an online marketer, I want my presence spread across the web. As a buyer of online media, I have an understanding of the types of information that is being collected.  However, a couple of events that occurred today have me a bit non-plussed. The first came from being logged into Linkedin. I was served up as a “people you may known” with the name of a contractor that I have not worked with in over three years. It’s likely that she at some point authorized Linkedin to scrape her e-mail address book. However, it was still sort of stunning to me to discover that Linkedin had uncovered a relationship that only consisted of a limited e-mail exchange from over 3 years ago

The second event that gave me pause about how much information from our social media profiles is being passed around occurred when I made a comment on a post on A link to my Facebook profile and my headshot popped up on the comment. While I want to increase my Facebook exposure to potential prospects and online marketers, I am not sure I want to increase it by that much to the entire Internet community (or at least the audience).

While privacy advocates are up in arms about the loss of privacy, I’m not sure if the broader community of social media users will ever get too upset. There is a part of me that thinks “hey if the loss of control over how my profile is distributed bothers someone like me, it might really bother people that don’t an interest in increasing their online exposure”. On the other hand, most social media users seemingly couldn’t care less. Further, when on, by being logged into Facebook at the time, it made it easy to post a comment without having to set-up a commenting profile or input a captcha code. Afterwards, I did go and check on my Facebook privacy settings, but ultimately did not make any changes. Thus, as long as there is a benefit trade off for giving up some of my privacy, I ultimately find it to be acceptable

The only sign I can find of a mass social media privacy backlash is the lack of traction for the new Google +1 button. Even on technology related sites, very few people are clicking on this latest Google attempt at social media. This could be a signal that folks have had enough of social inter connectivity and their loss of privacy. Time will tell whether it becomes a growing trend. However, I have not seen any other evidence of this becoming a trend. A check of “privacy” on Google Trends shows that searches for this term are trending down, even while articles about “privacy” are trending up.

How Google Updates Toolbar PageRank?

How Google Updates Toolbar PageRank?

Google’s failure to publish updated Toolbar PageRank scores since January is doing a disservice to the new blogs that have been launched  during the last 7-9 months.

Regardless of Google attempts to minimize the misuse of this tool by sites selling links, it remains a highly scrutinized number.  Having a Toolbar PageRank of zero makes it more challenging for new blogs to establish credibility, gain readers, compel readers to leave comments, and recruit guest post authors.

Given that this blog, Internet Marketing Remarks, is one of the new blogs that lacks the credibility provided by the little green gauge showing PageRank in toolbars, I definitely am biased in regard to this issue.

I sort of doubt that many of Google’s shareholders share my opinion that Google has an obligation to update Toolbar PageRank. Frankly, I would have a tough time making a persuasive case to them that updating this metric that does not produce any revenue should be obligatory. Further, as pointed out in an article by Barry Schwartz, there are many that want PageRank to be deleted from toolbars. Google has recently diminished the importance of Toolbar PageRank by removing the gauge from the current version of their toolbar.

I had to go back to 2007 to find a positive quote about Toolbar PageRank from a “Googler”:

“PageRank is an important signal and remains one of many effective measures of quality, but admittedly it’s often viewed and used/abused in ways that run contrary to the interests of searchers and webmasters. Still, a lot of folks find the PR information useful; it provides a great incentive to try out our toolbar and explore its other features as well.” 

Does the fact that this blog does not have the benefit of a Toolbar PageRank score severely damage this blog and/or other new blogs? Absolutely not. Anyone that is interested in doing more that just a cursory glance at a Toolbar has lots of other tools to use to evaluate a site, including SEOmoz’s Open Site ExplorerAlexa and other tools.

Thus, maybe if I had an audience with the powers that be at Google, I would attempt to cajole them into updating Toolbar PageRank at least one more time before it is retired so that this blog could have the credibility of a Toolbar PageRank score. Ultimately though, I find it hard to make a good case for Google having a responsibility to update Toolbar PageRank