When was the last time you heard a discussion about manipulating Alexa results? It seems ironic that as utilization of Alexa has decreased, it has become a better source of data. There is less manipulation of the rankings as the perceived value of doing so has lessened.
However, even back in the day when Alexa ranking manipulation was rampant, the trend reports were usually informative. It has always been more challenging to manipulate the trend reports than the traffic rank score.
During the past decade there has been an easy short hand way to measure the importance of web pages and websites. Google's toolbar PageRank was widely utilized to define the value of a website. The PageRank scale of whole numbers from zero to a maximum of ten was widely recognized and utilized to compare websites. However, as the decade went on, Google employees became concerned about the misuse and manipulation of PageRank by Internet marketing firms.
I recently reviewed a link building proposal that was wildly inappropriate for the small business to which it was sent. This business provides a niche service that is unique to their local geography. The proposed campaign was for a generic cookie cutter campaign that would have been better suited to a Fortune 500 company.
Evaluate Site Content
The proposal failed to take into account that effective link building requires that the strategy and tactics be tailored based upon the value to the Internet community of the content on the client's site.
Google Analytics is a powerful analytics tool, particular considering how much it costs (it’s free). However, new users tend to be a bit overwhelmed by the immense amount information on the standard screens. Once they peak under the hood at “Advanced Segments”, it can seem truly daunting. The goal of this article is to review an advanced segment that is particularly easy to create, yet can yield extremely valuable information. Creating this advanced segment can serve as a gateway to further exploration of how Google Analytics reports can be tailored to provide guidance for improving Website results.
Is your business missing the boat on social media? Frankly, it depends. Social media can be an effective method for promoting your business. It can also be a massive "time suck".
Was Carol Bartz fired because Yahoo lost the positioning battle? That is the opinion of Daniel Ambrose summarized in a MediaPost article. He states, "It lost the positioning battle, the struggle for a positive place in the minds of advertising buyers, where the bulk of Yahoo's revenue is derived. Without a positioning that captures the imagination of the market, Yahoo ad revenue flat-lined while it grew for others"
I am suffering from a case of social media overload. Google Plus has put me over the edge. IMHO, Google has succeeded in developing a "sharing" platform that is superior to Facebook and Twitter ("sharing" is Google's terminology - after the Wave and Buzz flops, they seem to be avoiding the use of the term "social media"). However, being active on all the social media platforms is a real time eater. Further, as active social media information posters push out information across yet another platform.Google Plus will lead to further dilution of the attention to be gained from those that utilize social media gather information.
While starting off with my internet business, one of the web traffic sources I discovered was article marketing. As a matter of fact, experts recommend writing and publishing articles on top article directories. Honestly, when I tried this system for about 6 months, it brought in a decent amount of traffic that was somewhat targeted. My niche blogs where also able to rank pretty well on Google, sucking in traffic and generating sales ultimately.
For bloggers, the growth of social media has been godsend. It offers a great way to promote new content and find new readers. However, for small businesses the new requirement imposed by Google and Bing that they become “social media spammers” is potentially another added cost of doing business. Quoting Aaron Wall from his SEOBook.com post, Social Spam Required by Bing and Google,
“Would you trust the local plumber to work on your house if he was posting "exciting viral content" online about how some projects went astray?
I recently became the 78,000th follower of an active collecter of Twitter followers. He followed me and I followed back. I would love to think that he is following me based on the informative value of my Tweets. But frankly, there is little chance of his reading my Tweets or him reading mine. This raises the question of whether at this point there contiues to be significant value in collecting a large number of random followers by following them with the knowledge a significant percentage will follow back? Given that only about 1% of this new Twitter connection's 78,000 followers have ever retweeted one of his messages, obviously his Tweets are mostly just digital white noise.