Do you know a teenage girl in the market for a homecoming dress? If so, warn her to be very wary of dress shopping online. The sponsored ads on both Google and Bing are completely dominated by Chinese knock-off sites. Given the prominent placements of the sponsored results, it is challenging to distinguish between the knock off sites in the sponsored results and the legitimate sites in the organic results.
Here is an example of web analytics serving as the inspiration for a successful social media post. In reviewing the most viewed dresses on the site of designer Mac Duggal, it jumped out that the dress getting the most page views is the one pictured to the right. Based on this tidbit of information, the site's Community Manager created a post featuring this photo to the firm's Facebook fan page.
The Facebook post produced over 300 "likes" and 16 "shares" within a day of being uploaded.
This guest post was contributed by Colby Hooley, an SEO Specialist at SEO.com.
There are many blogs that we know of that have fallen into oblivion, perhaps even one you are involved with. So Google has chewed you up and spit you out, and sometimes it is really hard to get back up. Maybe your blog suffered a rippling effect like a damaging relationship or financial fallout. Some of us have seen our blog site in a hardship and wondered how it got there. While others are just wondering why we’re in that place and why it has fallen on the search engine results pages.
Is your business missing the boat on social media? Frankly, it depends. Social media can be an effective method for promoting your business.
Do you check out your competition's PPC ads and placements? Well, you can probably assume that they are checking out your PPC program. This leads to the question of whether the benefits of using geographical targeting to disguise your ads and placements from competitors is worth the effort required.
Google is developing a home-entertainment system, according to a report by the Wall Street Journal. The device will "stream music wirelessly throughout the home" and will be branded with the Google name.
While it may be premature to jump to conclusions about Google's intentions for home entertainment systems, I am extremely skeptical about the likelihood of success for this venture. It is a brand extension that seems to be too far from Google's core set of competencies. The consumer electronics business is notoriously challenging. Heck, even Sony is struggling.
Anyone managing an ecommerce site has to realize that the clock is ticking on the waiver for collecting sales tax from out of state customers for online and catalog purchases. However, ecommerce sites with less than $500,000 in annual sales could reap a big benefit from legislation that is currently working it way through Congress.
The Marketplace Fairness Act, introduced to Congress in November, would create a federal online sales tax However, as currently written, the bill provides special treatment for smaller businesses. The bill only authorizes a state to require a seller to collect sales taxes if the merchant's "total remote sales" are more than $500,000 on an annual basis. If less, the merchant earns an exemption.
The cost per click paid by Google's Adwords clients could not keep climping forwever. After years of increases, the average cost that advertisers pay Google has finally started to decline. The average cost per click paid by Google's U.S. advertisers decreased 8% during the 4th quarter of 2011 versus both the previous and year ago quarters . Not only is this the second consecutive quarter of decreases in cost per click, but also the first time that the cost per click has declined on a year over year basis. The average cost per click declined by 5% last quarter on a sequential basis.
With all the hoopla over Cyber Monday, it is understandable why BtoB merchants would want to join the party. It is the largest online shopping day of the year and is the focus of a huge amount of media attention. However, while Cyber Monday represents a huge opportunity for online retail stores targeting consumers, it is not nearly as big an opportunity for online BtoB merchants.
All blog guest posts are not treated equal by the search engines. The search engine optimization (SEO) value of a post is directly related to how much amplification it receives. The amplification for a guest post is provided by:
1) the link authority of the publishing site;
2) external links to the post, and
3) the social media activity it generates via Facebook shares, Twitter tweets and other types of social sharing.