I recently came across a rat's nest of websites that have come up with a new variation on the hidden text trick. These websites are selling counterfeit dresses and using this trick to rank well on Google for designer dress style searches.
Here is the code that is being used to hide dozens of links on a webpage:
We were surprised at the poor performance of a recent Facebook promoted post. But a bit of investigation revealed the reason for the poor performance. It appears that our promoted post was only being served to a target group that Facebook had not been able to sell to their prime advertisers.
The Google index is infested with counterfeiters. The search engine hides behind the provisions of the Digital Millennium Copyright Act (DMCA) to avoid making much of an effort to filter out counterfeiters. Websites that a savvy 6th grader could determine to be counterfeiters are able to get high rankings in the index for terms of fashion designer styles.
The U.S. fashion industry is bedeviled by counterfeiters. On almost a weekly basis, I talk to a fashion retailer that is having trouble keeping their doors open due to the sales lost to counterfeiters. This is a particularly severe problem for prom dress retailers. A common occurrence is for a teenage girl to come into their boutique, look at a $500 dress, and then "showroom" the boutique by going online, where they can find a photo of the exact same dress and buy it for $150.
I recently came across a free tool for slicing and dicing YouTube videos. TubeChop is a quick and easy tool for chopping segments of videos. It has a simple interface that only requires limited inputs to crop a video. The only steps that are required is to input the URL of the video and the start and stop times of the segment that you are interested in grabbing.
I recently was hunting down the websites of knockoff firms that had stolen images from my employer, Mac Duggal. I tracked down one site in particular that includes dozens of stolen photos from our firm and other top U.S. fashion designers. This site is a marketplace for Chinese manufacturers.
Is there a page on your site that is showing up as the landing page for referred visitors from search engines surprisingly often? This was the case for MacDuggal.com. I was mystified as to why a post indicating the dates and location for our August fashion show was getting a lot of site entrant traffic. I could not understand why there was interest in finding information about the location and dates of a fashion show held 4 months ago.
In order to
force incent businesses to spend more advertising dollars with Facebook, the social media juggernaut is now offering an opportunity to sponsor posts inserted into users newsfeeds.